GamesMarket Daily – 20 August 2026: Mattel, ProbablyMonsters, Womenize! Federal Funding, Black Pony Immersive & More
Federal funding received by Womenize! is the news of the day, making a good thing better. Two Mattel news congregate, although they are not necessarily related. And we collected new service offers for you.
have we gotten today for Womenize! and the organising body, Booster Space. 300,000€ might not look like much, but if you were ever involved in making an event, you know how many small costs aggregate and can imagine how this amount of money can help. I'm looking forward to see the Games and Tech Masterclasses in action in the next two years.
Here are the news of the day!
Your Pascal Wagner
ProbablyMonsters' New Approach: AA Games with AAA Quality
US games company ProbablyMonsters is focusing on smaller projects following a restructuring, specifically AA games with AAA-level quality. We spoke to David Reid, the company's Chief Marketing Officer, about this approach and the competitive market for such games. (Read more...)
by Marcel Kleffmann
Road to gamescom – Everything You Need For a Successful Business Week in Cologne
From emergency contacts to party guides, tips for traveling in Cologne and information for trade visitors and exhibitors: Learn everything there is to know about being at gamescom on our big service portal.
Womenize! Rolls Out Its Masterclass Series Across Germany Thanks to Federal Funding
With its project Womenize! Games and Tech Masterclasses 2026–2028, the initiative is doubling down on its commitment to enhancing visibility and equal opportunity for women in the German gaming industry. (Read more...)
by Stephan Steininger
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Harvey Smith and Ben Horne Set Up Black Pony Immersive
Veteran game developers Harvey Smith and Ben Horne have founded Black Pony Immersive, a new game studio specialising in the design and development of first-person action RPGs - specifically, immersive sims - in which players create their own experiences through emergent game systems. (Read more...)
by Marcel Kleffmann
More News of the Day...
GamesMarkt+ Special: Fall 2026 Release Guide
Boxed & Ready: The Ultimate Fall 2026 Release Guide as a compact GamesMarkt Plus issue, now as epaper for you to read online. (Read more...)
Never have a dull evening at gamescom 2026 with our party guide: Every sundown event, from Sunday to Sunday – now including the gamescom city festival. (Read more...)
+++ Jobs +++ Jobs +++ Jobs +++ Jobs +++ Jobs +++ Jobs +++
Mattel is set to make its debut as an exhibitor at gamescom 2026, bringing together playable digital games, giveaways, live entertainment, and fan experiences. (Read more...)
Mattel Brick Shop Releases Xbox 25th Anniversary Kit
With an expensive collector Xbox kit that includes three game panoramas and a controller with interactive functions, Mattel's building brand Brick Shop is celebrating 25 years of Xbox. (Read more...)