Speedlink Becomes Partner of Haupt Racing Team for New DTM Season

The German accessory brand Speedlink is involved in the DTM. Together with German Airways, which like Speedlink belongs to Kolibri Beteiligungs GmbH, it will become a partner of the DTM team HRT.

The Haupt Racing Team has introduced two new partners at its side in the 2025 DTM season: German Airways and Speedlink. Both companies belong to Kolibri Beteiligung GmbH. The Speedlink logo will also be prominently displayed on the car driven by Fabio Scherer (SUI). In addition, further joint marketing and activation measures are planned to bring the partnership to life for fans and customers. In addition to the DTM, German Airways and Speedlink will also be present at the two endurance highlights of the year, the ADAC Ravenol 24h Nürburgring (19-22 June) and the CrowdStrike 24 Hours of Spa (26-29 June).

"With German Airways and Speedlink, we are proud to have not only two very well-known brands at our side, but also a strong network that shares our values and supports us in realising our vision. Together we want to set new standards. This applies both on and off the racetrack, for example in the optimisation of internal processes. The collaboration definitely has great potential to grow even further in the future - even beyond the DTM," says Ulrich Fritz, Managing Director of Haupt Racing Team.

Wolfram Simon-Schröter, Managing Director of Kolibri Beteiligung GmbH, adds: "German Airways and Speedlink are both strong brands under our umbrella. Our core business is logistics; we grew up with powerful engines, albeit more in lorries. And speed is also very important in our business. Therefore, a commitment to a DTM team is almost obvious. Now what belongs together has finally come together: we are very much looking forward to supporting HRT in the future and have entered our Speedlink and German Airways brands into the race. The collaboration unites brands that stand for enthusiasm for technology, precision and performance - in both the digital and real world."

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