How Blue Backpack Marketed Constance After Silksong
Robert May is CEO of Blue Backpack, who made Constance. Their marketing referenced the genre behemoth Silksong out of necessity (Blue Backpack/Team Cherry)

How Blue Backpack Marketed Constance After Silksong

Constance is a tremendous Metroidvania from Berlin that released two months after Hollow Knight: Silksong. What did that do with the reception and marketing of the game? We talked to Robert May, CEO of Blue Backpack, about metroidvanias post-Silksong and working with Japanese publisher Parco.
By Pascal Wagner 4 min read