CEO Satya Nadella / CFO Amy Hood © Microsoft Business Nadella Expects Xbox to Return to Growth in Fiscal Year 2027 In the fourth quarter of fiscal year 2026, Microsoft's Xbox division saw a 10% decline in revenue compared to the previous year. Even though the outlook predicts a decline in the mid-single digits, CEO Nadella expects Xbox to return to growth in fiscal year 2027. By Marcel Kleffmann • 2 min read
Krafton @ gamescom 2026 © Krafton Business Krafton Broke Two Records for Revenue and Operating Profit in Q2 2026 In the second quarter of 2026, Krafton set records for both revenue and operating profit. Revenue grew by almost 95%. The South Korean company benefited from the successful launch of Subnautica 2 and the ongoing strong performance of the PUBG franchise. By Marcel Kleffmann • 1 min read
Wuchang: Fallen Feathers © 505 Game Business 505 Games Continues the Wuchang Series; Digital Bros Opens a Subsidiary in Chengdu 505 Games and Indolphinity, a Chinese game development studio founded by Xia Siyuan, jointly announced that they have entered into a development and publishing agreement for a new chapter of the Wuchang series. Digital Bros Group is set to establish a dedicated subsidiary in Chengdu. By Marcel Kleffmann • 2 min read
Business Kalypso Celebrating Its 20th Anniversary With a Campaign and Teasing News at Gamescom On 16 August, Kalypso Media will be celebrating its 20th anniversary with an “A Month of Celebration” campaign and a host of activities for players. Kalypso has promised to reveal further details about its upcoming titles at gamescom. By Stephan Steininger • 2 min read
Style consistency through dialogue: the Meshy 3D Agent generates an entire character family from a single prompt — six variants with unified design, proportions and colour palette. (Image: Meshy) Development Consistency Over Volume: The Real Test for AI-Generated 3D Assets in Game Production Advertorial | Generative AI has long been able to produce a 3D model in seconds. For studios, however, its value hinges on a different question: whether the results are consistent enough to actually save production time. By Meshy.ai • 3 min read
Business Microsoft Is Testing Ad-Supported Game Streaming According to Microsoft, the company has launched a trial of ad-supported game streaming. The feature is available to the Xbox Insider Community for testing with select Xbox games. By Stephan Steininger • 1 min read
Yves Guillemot, Co-Founder and Chief Executive Officer © GamesMarkt, Marcel Kleffmann Business The First Quarter of Ubisoft's Transition Year Ubisoft's first quarter was slightly above expectations in a year that is seen as a transition period, with sales down 9% year-on-year. However, Assassin's Creed Black Flag exceeded its annual targets in just 14 days. By Marcel Kleffmann • 2 min read
Business The Playground Manifesto: Can Nex Capture the Post-Inflation Family Gaming Market? In his latest Zoran's Update, gaming marketing expert Zoran Roso analyzes Nex Playground's strategy of positioning itself as an affordable family console featuring motion controls in the tradition of the Wii in a market where consoles are increasingly becoming luxury items. By Zoran Roso • 3 min read
Business UK Industry Wants to Create Collaborative Framework for Collecting Video Game Culture Whilst the International Computer Games Collection project in Germany is on the verge of being scrapped, the UK industry association UKIE is organising a meeting for several museums in mid-August to establish a framework for the preservation of British gaming heritage. By Stephan Steininger • 1 min read
José María Moreno, Chief Executive of AEVI (Picture by AEVI; Archive Picture) Business Spain’s Games Revenue Fell by 3.2% in 2025 The Spanish Video Game Association (AEVI) has published its annual report for 2025, which includes market data for the past year. Total revenue fell slightly to 2.293 billion euros. The decline was particularly pronounced in the PC and console games sector. By Stephan Steininger • 1 min read
Games Composed in Germany © Games Germany Business Over 400 Games Featured in the Fifth 'Games Made in Germany' Steam Sale The fifth "Games Made in Germany" Steam sale, under the theme "Games Composed in Germany", will kick off on 20 July 2026. Organised by Games Germany, the event will showcase over 400 games developed in Germany. The event will also feature a digital showcase. By Marcel Kleffmann • 1 min read
(Picture: MediaMarktSaturn) Business MediaMarktSaturn is Opening Third TechVillage During Gamescom in Cologne and Relocating Xperion To mark the start of gamescom in Cologne, MediaMarktSaturn is opening its third Tech Village in Germany. This flagship store is being set up on Hohe Straße in the city centre and will also become the new home of Xperion, which was previously located on Hansaring. By Stephan Steininger • 1 min read
