game Sales Award in January 2026 © game - Verband der deutschen Games-Branche Insights Another Game Sales Award for Formula 1 and Nightreign At the beginning of the year, game – the German Games Industry Association – handed out two sales awards. One went to Electronic Arts and the other to Bandai Namco Entertainment. By Marcel Kleffmann • 4 min read
AppMagic Mobile Market Landscape 2026 © AppMagic Business AppMagic: Growth of the Mobile Games Market Continued to Slow in 2025 Growth in the mobile games market continued to slow down in 2025, according to the AppMagic Mobile Market Report 2026. The market is entering a more mature and competitive phase. Nevertheless, revenue from direct-to-consumer (D2C) and alternative payment systems increased by 26% year-on-year. By Marcel Kleffmann • 3 min read
Mattias Wiking, CEO Winterkeep Interactive © Fotograf Lena Lee People Five Questions for Mattias Wiking, CEO of Winterkeep Interactive Mattias Wiking has recently become the new leader of the Swedish strategy game studio Winterkeep Interactive. We spoke to him about his new role, the challenging funding landscape for studios, the strategy games market and Sweden's leading position in the industry. By Marcel Kleffmann • 4 min read
Epic Games Store © Epic Games Business Epic Games Store Tops $1.1 Billion in 2025, Third Party Game Spending Up 57% In 2025, the Epic Games Store surpassed $1.1 billion in revenue, with growing user numbers and third-party game spending up by 57%. The store is setting new records. By Marcel Kleffmann • 3 min read
The three most successful new releases by revenue on console in 2025, according to Newzoo Business Newzoo Sees Its Preliminary Annual Analysis Confirmed by December Data In an update, Newzoo has reinforced its analysis of the gaming market's development presented in December. The December data confirmed the identified annual trends of increasing market concentration. New IPs and AA games on PC are most likely to be successful. By Stephan Steininger • 2 min read
Jonathan Hales, CEO Megabit Publishing © Megabit People Five Questions for Jonathan Hales, CEO of Megabit Publishing Jonathan Hales recently became the CEO of Megabit. In an interview with GamesMarkt, he discusses his new role, the highly competitive publishing market, and how Megabit is positioned to support both Aonic's internal studios and third-party partners. By Marcel Kleffmann • 4 min read
CEO Satya Nadella / CFO Amy Hood © Microsoft Business Weak Holiday Season Sales: Xbox Revenue Declines in Q2 FY26 During the second quarter of the current financial year, Microsoft's Xbox division saw a 10 percent decline in revenue. There was a downturn in both content and services, particularly hardware, in what is normally a strong year-end period. By Marcel Kleffmann • 2 min read
StarRupture © Creepy Jar Products Creepy Jar's StarRupture Significantly Exceeds Expectations Creepy Jar is delighted with the Early Access launch of StarRupture, which sold over 500,000 copies in under two weeks. Gross sales have exceeded $8.7 million, which is well above the Polish studio's expectations. By Marcel Kleffmann • 2 min read
game Sales Award in December 2025 © game - Verband der deutschen Games-Branche Products No Fewer Than Seven Game Sales Awards Were Handed out at the End of 2025 Seven games received a game Sales Award in December 2025. No other month last year saw so many awards presented by game – the German Games Industry Association. Nintendo alone received four of these awards. By Marcel Kleffmann • 4 min read
Felix Falk, Managing Director of game - The German Games Industry Association © Dirk Mathesius/game Business "The Federal Games Funding Programme Pays off for Germany" A new study of the German games industry reveals dynamic growth and significant potential. The industry has grown strongly and the Federal Games Funding Programme is having a positive impact on the public sector. The study concludes that tax incentives are required. By Marcel Kleffmann • 3 min read
Spending on user acquisition advertising in 2025, broken down by state © AppsFlyer Business AppsFlyer: AI Floods Mobile Gaming Marketing Channels In its 'State of Gaming for Marketers 2026' report, AppsFlyer outlines how the scaling up of marketing activities using AI has increased global spending on user acquisition and visibility. Meanwhile, Chinese publishers are reshaping competition in mobile gaming. By Marcel Kleffmann • 4 min read
2025 Was a Landmark Year for Gaming M&A © Drake Star - Sources: CapIQ, Pitchbook & DSP Research Business Drake Star: "2025 Was a Landmark Year for Gaming M&A" Drake Star has released its latest Global Gaming Report 2025, which covers gaming M&As, financings and IPOs. Two megadeals stand out in particular. The global technology investment bank is also positive about 2026. By Marcel Kleffmann • 4 min read
