Danish toy giant Lego wants to develop video games in-house again, according to a media report. This is probably a result of the huge success of Lego Fortnite.
Lego CEO Niels Christiansen told the Financial Times that the company is looking to build up in-house games development again after strong growth in recent years (revenue 2024: DKK 74.3 bn (approx. €10 bn), +13% yoy; operating profit 2024: DKK 18.7 bn (approx. €2.5 bn), +10% yoy). He said: "We can definitely say as long as we're under the Lego brand we can cover experiences for kids of all ages, digital or physical. [Games development in-house] is something we're building up."
Lego CEO Niels Christiansen told the Financial Times that the company is looking to build up in-house games development again after strong growth in recent years (revenue 2024: DKK 74.3 bn (approx. €10 bn), +13% yoy; operating profit 2024: DKK 18.7 bn (approx. €2.5 bn), +10% yoy). He said: "We can definitely say as long as we're under the Lego brand we can cover experiences for kids of all ages, digital or physical. [Games development in-house] is something we're building up."
