Jung von Matt Sports Happy With Twitch Debut of Sparkassen-Hänno
– 1 min read
After the first stream by HandOfBlood as his charakter "Sparkassen-Hänno" on Twitch, the cooperation partners of Instinct3 are satisfied. The new format was worth it and will surely return, they said.
With “Brennpunkt Beratungscenter”, HandOfBlood not only launched a new format on his Twitch channel at the weekend, but it was also the debut of his character “Sparkassen-Hänno” on the streaming platform. For his partners, the debut was also a complete success, as Jung von Matt Sports says, the agency behind the format, which was made for Sparkasse (Savings Banks) together with HandOfBlood's own agency Instinct3.
"The event was a huge success for Sparkasse and for us. Not only were we able to show creators like Milschbaum from a completely new side and bring 'Schillerstrasse' (a German TV format; Editor's note) legend Maddin Schneider back into such a format, but the numbers also speak for themselves: with over 345,000 views, the stream was more than twice as successful as the regular streams. The new format has definitely paid off and will certainly return", said Kevin Claus, Client Service Director of Jung von Matt Sports.
According to the agency, up to 17,000 viewers watched the stream at its peak. On average, 14,000 viewers watched the live stream.
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Stephan is Editor in Chief
