Geoffroy Sardin, Chief Executive Officer of Pullup Entertainment, formerly Focus Entertainment | John Carpenter's Toxic Commando © Sardin/Pullup | Focus/Saber Business Three out of Four New Titles From Pullup Fell Short of Expectations Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong. By Marcel Kleffmann • 4 min read
Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read
Huntdown: Overtime © Easy Trigger Games and Coffee Stain Publishing Products Huntdown: Overtime Launches in May Easy Trigger Games and Coffee Stain Publishing are set to release Huntdown: Overtime on Steam Early Access in May 2026. This run-and-gun roguelite action game will feature the same dark, humorous tone inspired by classic 1980s action movies as its predecessor. By Marcel Kleffmann • 3 min read
Lucky Tower Ultimate © Studio Seufz & AMC Games Products Lucky Tower Ultimate Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower. By Marcel Kleffmann • 5 min read
Construction Simulator: Evolution © weltenbauer. Software Entwicklung & astragon Entertainment Products Weltenbauer and Astragon Expand Construction Simulator Franchise Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition. By Marcel Kleffmann • 4 min read
From Left: Colin Anderson, Ross Laurie, and Peter van der Watt of Reforged © Reforged Business Reforged Studios Secures $30 Million Strategic Investment Reforged Studios, the Malta-based company that recently acquired Headup, has secured a $30 million strategic investment from MEP Capital to speed up its gaming IP platform strategy. By Marcel Kleffmann • 2 min read
The team of PandaBee Studios from Leipzig (Christiane Gundlach) Business Numbers, Facts & Truths: An Indie's Analysis of tilt frog In 2024, PandaBee released their tricky platformer tilt frog. Despite great echo from content creators, CEO Julien Schillinger says the game was a flop - and brings important learnings, data and numbers to GamesMarkt in a guest postmortem. By Julien Schillinger • 7 min read
Assassin's Creed Shadows © Ubisoft Business Under the Hood: Ubisoft's Anvil Engine in Assassin's Creed Shadows Ubisoft's Anvil Engine is a powerful, proprietary solution that brought Assassin's Creed Shadows to life. We talked to Nicolas Lopez, the Anvil Engine's Lead Technical Architect, about its strengths, scalability, ray tracing, the challenges of path tracing and shader stutter. By Marcel Kleffmann • 6 min read
Picture by Medienboard Berlin-Brandenburg Products Medienboard is Awarding Nearly 1 Million Euros to 10 Games and XR Projects At its second funding round of the year, the Medienboard Berlin-Brandenburg awarded over €600,000 to seven games and a further €350,000 to three XR projects. By Stephan Steininger • 2 min read
Luciana Viganò is a lawyer, game maker and President of the SGDA (Lezzilegal) People G+ Luciana Viganò: A Lawyer Making Games, Making Politics She studied law, then founded her own studio to make games, then joined Switzerland’s game developer association. Today, Luciana Viganó is President of the SGDA – without giving up any of her other paths. By Pascal Wagner • 4 min read
Products ITFS Announces Details of GameZone And Nominations for Animated Games Award Germany Once again this year, games are a key part of the Internationale Trickfilmfestival Stuttgart (ITFS; Stuttgart International Festival of Animated Film. The festival will feature the well-known GameZone, which will showcase the five games nominated for the Animated Games Award Germany. By Stephan Steininger • 1 min read
Spain’s Minister of Culture, Ernest Urtasun (centre), also attended the Mad Games Show | Picture by Mad Games Show Business AEVI And DEV Are Thrilled With Visitor Numbers of Second Mad Games Show With over 2,000 visitors, the second Mad Games Show was a resounding success. The Spanish industry associations involved in the project, AEVI and DEV, are pleased and consider the event to be well established. By Stephan Steininger • 3 min read
