Gamescom is taking centre stage, and not just in Cologne. Its Asian branch is also making a name for itself – with an expansion of its exhibition space.
Even before gamescom begins, dear readers,
the hype surrounding gamescom asia is already building. The organisers have announced that they will be using an additional hall this year. This will increase the exhibition space by more than 15 per cent. With so much good news under their belt, also the halls in Cologne are filling up more and more. The latest addition to the list of confirmed publishers is Raw Fury.
Here are the news of the day!
Your Stephan Steininger
Raw Fury is the latest publisher to confirm its attendance at gamescom. Whilst the company plans to showcase five titles in the business area – including two as yet unannounced games – Raw Fury will be showcasing the recently announced Hillthorn in the entertainment area.
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by Stephan Steininger
From emergency contacts to party guides, tips for traveling in Cologne and information for trade visitors and exhibitors: Learn everything there is to know about being at gamescom on our big service portal.
In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.
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by Zora Roso
Subscribers to GamesMarkt have access to our extensive archive of GM+ content, including articles, interviews and background articles, as well as electronic versions of our print editions. Here are three examples from the archive:
In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria.
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by Stephan Steininger
Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres.
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A week after Aesir Interactive unveiled a new logo and a new game, there is also news about EverRail: on 20 July, the first game published by Aesir itself will launch in Early Access.
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In the final weeks leading up to launch, the game by Munich-based solo developer Ivette Schmidt has seen a significant rise in wishlist entries, as she revealed to us
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Rudolf Inderst
06.07. - 23.08.2026: Esports World Cup (Paris)
14.07. - 16.07.2026: Develop (Brighton)
17.07. - 19.07.2026: MagicCon Amsterdam (Amsterdam)
17.07. - 19.07.2026: Southeast Game Exchange (Greenville, SC, USA)
19.07. - 23.07.2026: Siggraph 2026 (Los Angeles)
22.07. - 23.07.2026: GDD - GermanDevDays - 2026 (Frankfurt am Main)
31.07. - 03.08.2026: ChinaJoy (Shanghai)
05.08. - 07.08.2026: Serious Play Conference (Durham/USA)
23.08. - 25.08.2026: gamescom dev (Cologne)
25.08.2026: gamescom opening night live - tbc - (Cologne/Stream)
26.08. - 30.08.2026: gamescom (Cologne)
27.08.2026: gamescom congress (Cologne)
Find more events in our GamesMarket calendar.
