We are entering the last news days before gamescom, and they are filled to the brim: Attendance confirmations, EU law and Apple, the next sales award from game and more.
The crescendo of news before gamescom reaches its peak, dear readers,
and even we aren't entirely innocent of chiming in. But apart from the last few full lineup announcements such as the one for CobraTekku today, or more confirmed politican attendances at booth receptions, what we see a lot now as well are new hires. To those that spend a full week of one of their first months at a new company at gamescom: We wish you good luck. And hope you read our survival guide.
Here are the news of the day!
Your Pascal Wagner
For the first time since gamescom and the gamescom daily magazines' inception, gamescom dev will receive its own issue of the trade fair magazine made by GamesMarket.
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by Pascal Wagner
From emergency contacts to party guides, tips for traveling in Cologne and information for trade visitors and exhibitors: Learn everything there is to know about being at gamescom on our big service portal.
Advertorial | Most generative AI in game production stops at the asset stage. In Black Box: Infinite Arsenal, an in-house AI model generates combat mechanics at runtime. At gamescom, Meshy shows the new 3D version — playable in Hall 10.1, Stand F072.
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by meshi.ai
In our regular GamesMarket developer series, game studios present pictures of what's going on under the hood of in their game making process. This time, The Umbra Collective leads us through prototyping the world for their upcoming game Tufuur with Play-Doh.
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by Pascal Wagner
The German Xbox team has brought on Kai Wienke, an experienced communications specialist, as Senior Communications Manager for Xbox DACH (GSA) & CEE. Wienke most recently worked at Freenet.
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Assassin's Creed Black Flag Resynced, released in July 2026, sold over 200,000 copies in Germany in its first month. In recognition of this success, Ubisoft was awarded the Platinum game Sales Award.
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Marcel Kleffmann
Berlin marketing intelligence agency Second Stage has hired Liana Murphy, formerly of Vicariously and V Publishing, as Account Director, US Operations.
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In addition to funding self-publishing projects, Wings has introduced two additional forms of financial support for games created by women and gender-marginalized developers. Wings is thus reaching out to developers who need publishing support or whose projects are already in the final stages.
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Munich-based publisher CobraTekku Games is showcasing three indie titles at this year’s Home of Indies in gamescom Hall 10.2.
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Following collaboration with the European Commission, Apple announced changes to its business terms for apps and alternative app marketplaces in the European Union. There are now unified business terms for developers that distribute apps in the EU.
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French Consul General Etienne Sur will attend a reception breakfast at the Business France Pavilion in the gamescom 2026 business area, GamesMarket has learned from the embassy.
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Marcel Kleffmann
06.07. - 23.08.2026: Esports World Cup (Paris)
23.08. - 25.08.2026: gamescom dev (Cologne)
25.08.2026: gamescom opening night live - tbc - (Cologne/Stream)
26.08. - 30.08.2026: gamescom (Cologne)
27.08.2026: gamescom congress (Cologne)
04.09. - 07.09.2026: PAX West (Seattle)
04.09. - 08.09.2026: IFA (Berlin)
18.09. - 20.09.2026: Gaming Istanbul (GIST) (Istanbul)
18.09. - 20.09.2026: Nexus Nerd Rock Festival (Leipzig)
21.09. - 23.09.2026: D.I.C.E. Europe (Athens)
22.09. - 25.09.2026: Game Devs of Color Expo (online)
23.09.2026: Open Stage Games BW (Suttgart)
23.09. - 25.09.2026: Northern Games Summit (Kajaani)
26.09. - 27.09.2026: Zurich Pop Con Game & Show (Zurich)
29.09. - 30.09.2026: DevGamm x FTW! (Belgrade)
Find more events in our GamesMarket calendar.
