Campus Game Studies Watchlist 2026 #27 The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week’s focus is on Sagan Hawkes, the Embracer Games Archive, Cozy Gaming and Gogniive Gains From Gaming. By Rudolf Inderst • 5 min read
Publishing Aesir Interactive is Launching EverRail in Early Access in July A week after Aesir Interactive unveiled a new logo and a new game, there is also news about EverRail: on 20 July, the first game published by Aesir itself will launch in Early Access. By Stephan Steininger • 1 min read
Photo: Koelnmesse Pte Ltd / gamescom asia gamescom More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres. By Stephan Steininger • 1 min read
Business The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket. By Zoran Roso • 4 min read
Daily GamesMarket Daily 9 July 2026 - Mundi Vondi, USK on Sony, Immersive Media Days, Lost in Cult, legal summit & more Sony's decision against discs stays on everyone's minds, but there's more to think about: even some positive news, such as new Berlin-Brandenburg funding or a special student event. By Pascal Wagner • 5 min read
Picture by EWC Esports Esports World Cup 2026 Kicks Off With Star-Studded Ceremony The 2026 Esports World Cup (EWC) kicked off in Paris last night with a grand opening ceremony featuring, amongst others, Aya Nakamura, DJ Snake, Theodora and Mosimann. Until 23 August, over 2,000 athletes from 200 clubs will compete against one another in 25 tournaments. By Stephan Steininger • 2 min read
The group of students and coaches at the Immersive Media Days 2026 (Benedikt Gess/HFF) Campus Immersive Media Days 2026 Showcases Nine Projects from Munich Game Students Nine projects from two cooperative study courses held by several Munich universities together, coached by experts: The Immersive Media Days are a great example of cooperation between games learning and games industry. By Pascal Wagner • 2 min read
Fuhon by Twinleaf Studios gets the biggest funding amount this round (Twinleaf) Funding Medienboard Gives €1,244mil to Games and XR Projects In the third funding round 2026, Medienboard Berlin-Brandenburg funds 11 games and 5 XR projects with 1,244 million euros. By Pascal Wagner • 1 min read
gamescom Gamescom Dev Talk Review: Product/Market Fit In this week's gamescom dev talk review, we look back at a presentation that explores the basics of commercial game marketing. Martin Wein from GameFlex explains what “product-market fit” means, why it's important, and why it's often missed. By Stephan Steininger • 2 min read
gamescom First gamescom dev legal summit Announced On gamescom dev Tuesday this year, the event will for the first time hold a legal summit. It is organised by game and Video Games Europe. By Pascal Wagner • 1 min read
Mundi Vondi is one of the founders of Klang Games, the company behind Seed (Klang) People G+ Mundi Vondi on Running Persistent MMO Worlds in Seed For the early access launch of Seed, we spoke to Klang Games' Mundi Vondi about the company's move from Iceland to Berlin, the challenges of persistent online economies and the rise of cosy MMOs. By Pascal Wagner • 7 min read
Products Lost in Cult Holds Five Nominations for the Creativepool Awards 2026 UK media publisher Lost in Cult is nominated five times at the Creativepool 2026 awards, several times each for their Editions and Design Works. McDonald's x Minecraft is also on the shortlist for branding. By Pascal Wagner • 1 min read
