Marcel Kleffmann

Marcel Kleffmann

Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience. (marcelDOTkleffmannATgamesmarktDOTde)


Interview: How Is Arc Games Positioning Itself for the Future?
Arc Games: Jason Park (Chief Operating Officer), Yoon Im (Chief Executive Officer), and Michael Borras (Vice President of Business Development) © Arc Games, Borras

Interview: How Is Arc Games Positioning Itself for the Future?

Following the management buyout, Arc Games has positioned itself for the future with an expanded and transformed leadership team. What strategic goals is the publisher aiming for, and what is its view of the current state of the industry?
By Marcel Kleffmann • 7 min read
Strategy Update: Microsoft Gaming Becomes Xbox
Asha Sharma, Executive Vice President and CEO of Microsoft Gaming, and Matt Booty, Executive Vice President and Chief Content Officer of Microsoft Gaming. © Microsoft

Strategy Update: Microsoft Gaming Becomes Xbox

Almost two months after taking the helm at Xbox, Asha Sharma and Matt Booty have set the course for the future. The company intends to expand into China as well as other markets, and aims to return the business to sustainable growth. Daily Active Users are now the most important metric.
By Marcel Kleffmann • 3 min read