Games Lift Incubator © Gamecity Hamburg Business Games Lift Incubator 2026 Applications Are Now Open Since 2020, Gamecity Hamburg, part of the Hamburg Kreativ Gesellschaft, has provided €15,000 of financial support to studios and developers through the Games Lift Incubator. Developers, teams and studios can now apply for the 2026 round. By Marcel Kleffmann • 3 min read
Baltic Games Fest 2026 © Mathias Six, sixconcept Events Baltic Games Fest Saw Visitor Numbers Double Attendance at the Baltic Games Fest in Neumünster doubled compared to last year. Around 2,000 people visited the Holstenhallen over the two days of the event. By Marcel Kleffmann • 3 min read
Pipapo Games (Laura Hantschel, Annika Neumann, Lukas Hort, Clara Müller) © Pipapo Games Products Pipapo Games Launches Map Map in May At the end of May 2026, Hamburg-based indie studio Pipapo Games will release its first game, Map Map – A Game About Maps. It's a cozy exploration puzzle game. By Marcel Kleffmann • 2 min read
Displayed by Alt/Shift Business InnoGames Becomes Anchor Tenant in New N50 Office Building Hamburg InnoGames is preparing to move to new headquarters. The publisher will be the anchor tenant at N50, an office development due to be completed by 2029 in the Hamerbrook district of Hamburg. By Stephan Steininger • 2 min read
Website screenshot (GC Muc) Business 19. GameCamp Munich Takes Place in October The 19. GameCamp Munich will take place from 23-25 October 2026 at the SAE campus. Before that, the next GameCamp is coming up in May in Bayreuth. By Pascal Wagner •
Silberheim Evolving Card Game © Beyond Worlds Business G+ Five German Studios to Receive Federal Funding Five studios have received funding from the German federal government's video game funding programme. These include Chimera Entertainment, Beyond Worlds, H.O.P.E., Xyrality and Triple Games. By Marcel Kleffmann • 5 min read
Get a ChromaGun 2 physical edition with every annual GamesMarkt subscription. Products Subscribe to GamesMarket+ and get ChromaGun 2 Physical for Free! We are teaming up with Pixel Maniacs for a subscription drive and physical game giveaway: Subscribe to GamesMarkt+ Print in April and receive a Switch 2 or PS5 retail game edition of ChromaGun 2: Dye Hard with your GamesMarkt magazine! By Team GamesMarket • 3 min read
Diablo IV: Lord of Hatred © Blizzard Entertainment Products Diablo IV: Lord of Hatred The second expansion, Diablo IV: Lord of Hatred, culminates in a showdown with Mephisto. Blizzard Entertainment also introduces the most comprehensive gameplay revisions since the action RPG's launch, offering more variety in gameplay and player builds. By Marcel Kleffmann • 7 min read
Campus Game Studies Watchlist 2026 #16 The Game Studies Watchlist newsletter, curated by Prof Dr Rudolf Inderst, is published weekly on GamesMarkt. This week's topics include Horses, the VGHF hiring, and great papers from game studies and game design. By Rudolf Inderst • 3 min read
Zenless Zone Zero © HoYoverse Products Zenless Zone Zero Makes Its Debut on Steam HoYoverse's urban fantasy action RPG Zenless Zone Zero will also be released on Steam. It is still unclear whether Genshin Impact and Honkai: Star Rail will follow. By Marcel Kleffmann • 1 min read
Asha Sharma, Executive Vice President and CEO of Microsoft Gaming, and Matt Booty, Executive Vice President and Chief Content Officer of Microsoft Gaming. © Microsoft Business Strategy Update: Microsoft Gaming Becomes Xbox Almost two months after taking the helm at Xbox, Asha Sharma and Matt Booty have set the course for the future. The company intends to expand into China as well as other markets, and aims to return the business to sustainable growth. Daily Active Users are now the most important metric. By Marcel Kleffmann • 3 min read
People In Conversations with... Kevin Fryers In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Kevin Fryers about the pillars of modern game publishing, Generative AI in game development, Nostalgia, and brand building. By Zoran Roso • 13 min read
